In 'Hooked: How to Build Habit-Forming Products', Nir Eyal explains the Hook Model, a four-step process (trigger, action, variable reward, and investment) that successful companies use to create products that users engage with habitually. The book provides practical insights and actionable steps for building products that capture widespread attention and encourage repeated use without relying on costly advertising. Eyal draws on his research, consulting experience, and practical knowledge to offer a how-to guide that is accessible and valuable for understanding user behavior and designing engaging products.
In 'Indistractable', Nir Eyal delves into the root causes of distraction, arguing that it starts from within and is driven by the desire to escape discomfort. The book offers a four-step, research-backed model to help readers master internal triggers, manage time effectively, hack back external triggers, and prevent distractions with pacts. Eyal also discusses how distraction affects various aspects of life, including work, relationships, and parenting, and provides novel techniques to overcome these challenges and live a more focused life.
Adam Guild is the cofounder and CEO of Owner.com. Owner.com is a software-as-a-service company that provides restaurants with everything they need to succeed online, and drive traffic into their stores. The company currently has over 1,000 restaurants using its services.
Show notes… Favorite success quote/mantra:
- "Do or do not; there is no try."
Today's sponsor:
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Tater Kegs, because It’s time to serve the Tater your guests deserve! Tater Kegs are shredded potatoes mixed with delicious flavors. All the best parts of a baked potato in the perfect handheld package. From the freezer → to the fryer → to the guest. Serve them in a variety of different ways and in many different applications. Great for dine-in, delivery and to-go. With all the uncertainties in the world today we should be able to be certain that our food always has great flavor, and Tater Kegs provide that comfort in every bite! Request samples at Taterkegs.com.
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Contact:
Owner.com
Restaurant Unstoppable with Eric Cacciatore 
