Restaurant Unstoppable with Eric Cacciatore cover image

1036: Adam Guild CEO at Owner.com

Restaurant Unstoppable with Eric Cacciatore

CHAPTER

Leveraging Guest Data for Tailored Restaurant Marketing

This chapter explores the strategic use of data mining to enhance marketing efforts in restaurants. It focuses on segmenting customers into targeted avatars based on their preferences to drive effective promotions and increase profitability through tailored campaigns and upselling strategies.

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