Restaurant Unstoppable with Eric Cacciatore cover image

1036: Adam Guild CEO at Owner.com

Restaurant Unstoppable with Eric Cacciatore

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Rethinking Social Media for Restaurants

This chapter explores the misconceptions about social media marketing for local businesses, especially restaurants, highlighting its limited effectiveness in driving customer engagement. The discussion emphasizes the superiority of search engine optimization and targeted advertising over social media, revealing that most new customers come from Google searches. It also addresses the necessity for restaurants to establish a strong online presence and adapt to changing customer expectations in the digital landscape.

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