Kitces and Carl - Real Talk for Real Financial Advisors

Setting The Right Minimum Fee Per Client And The Revenue Model Generator: Kitces & Carl Ep 115

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Jun 29, 2023
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INSIGHT

Fee Depends On Client Count

  • You can't set a minimum fee without choosing how many clients you'll serve.
  • Michael Kitces says revenue per client equals your income goal divided by client count.
ADVICE

Lifestyle Practice Revenue Formula

  • Set a personal income goal and pick a business margin to find required revenue.
  • Divide required revenue by desired client count to get the minimum fee per client.
ANECDOTE

Client Rejected The Annual-Only Model

  • A prospective half-billionaire told Carl Richards his annual-focused service model wasn't a fit because he expected constant availability.
  • Carl used that rejection to clarify his target client profile and service boundaries.
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