
Kitces and Carl - Real Talk for Real Financial Advisors
A no-holds barred conversation for Real Financial Advisors with industry nerd Michael Kitces and client communication expert Carl Richards. One draws with a Sharpie, the other nerds out with spreadsheets, and both provide you with unique perspectives so that you can more effectively communicate with and serve your clients, run a more fulfilling practice, and maintain a healthier lifestyle.
Latest episodes

Apr 3, 2025 • 40min
How Valuable Is Getting Feedback About Your Original Business Ideas (That Others May Not Get Anyway)?: Kitces & Carl Ep 161
In our 161st episode of Kitces & Carl, Michael Kitces and client communication expert Carl Richards discuss how they navigate others' opinions on their projects—and the strategies they use to invite feedback in the first place. For full show notes, see kitces.com and thesocietyofadvice.com.

Mar 20, 2025 • 44min
Calming Clients With Anxiety About Trump Tariffs And Trade Wars: Kitces & Carl Ep 160
Discover how financial advisors can calm client anxieties during turbulent market times. Learn strategies for empathetic communication that keeps clients focused on long-term goals. Delve into the cyclical nature of financial crises and use data-driven insights to mitigate fears. Explore the impacts of tariffs and trade wars on the economy, and engage clients with scenario testing techniques. This conversation highlights the art of balancing emotional support with rational investment strategies.

Mar 6, 2025 • 30min
When You Promised Early Clients Special Fees Or Minimums You Can No Longer Honor: Kitces & Carl Ep 159
In our 159th episode of Kitces & Carl, Michael Kitces and client communication expert Carl Richards discuss what to do when your original fees no longer make financial sense—but you promised to honor them for some clients. For full show notes, see kitces.com and thesocietyofadvice.com.

Feb 20, 2025 • 35min
Should Prospects Be Allowed To Move Forward If They Don't Want To Think It Over First?: Kitces & Carl Ep 158
Michael Kitces and Carl Richards dive into the critical art of managing client expectations in financial planning. They stress the importance of allowing clients to reflect rather than rushing into decisions, advocating for a structured two-meeting process. The duo discusses the significance of ongoing communication and tailoring financial solutions post-signing. They also highlight the need for clear expectations and a concise plan to foster better advisor-client relationships, all while navigating the emotional landscape of client commitments.

Feb 6, 2025 • 32min
Reducing The Fears Of Prospective Clients By Communicating Clear Expectations Before The First Meeting: Kitces & Carl Ep 157
Meeting a financial advisor for the first time can be intimidating. The discussion highlights the importance of setting clear expectations to ease client anxiety. Strategies to create a welcoming environment are emphasized, comparing it to the anxiety of walking into a gym. Practical tips include pre-meeting emails and detailed agendas to foster comfort. Attention to small details, like parking arrangements, can significantly enhance the overall experience, making clients feel more in control and at ease.

Jan 23, 2025 • 30min
How Are You Getting Value Out Of ChatGPT As A Financial Advisor?: Kitces & Carl Ep 156
The hosts dive into how financial advisors can utilize ChatGPT to boost productivity and creativity. They discuss the positive implications of AI on client communication and marketing strategies. Concerns about data privacy and job displacement are addressed, alongside the need for advisors to learn prompt engineering skills. The transformative potential of AI is likened to training an intern, emphasizing its evolving role in enhancing financial planning interactions. Listeners are encouraged to share their own experiences with this innovative tool.

Jan 9, 2025 • 37min
How Do You Know When You Are Adding Value Versus Just Trying To Justify Your Fees?: Kitces & Carl Ep 155
The hosts explore how personal interests can influence client engagement. They tackle the challenge of distinguishing between adding value and merely justifying fees in a competitive landscape. The discussion highlights the importance of understanding client preferences versus advisors' assumptions. Effective communication and tailored services are key to enhancing client satisfaction. Additionally, they delve into the need for effective feedback mechanisms to eliminate unnecessary offerings and truly meet client needs.

Dec 26, 2024 • 33min
The Limits Where Technology Can't Scale Financial Planning Advice: Kitces & Carl Ep 154
This discussion dives into the balancing act between technology and human interaction in financial planning. It highlights the importance of empathy and critical thinking despite advancements in AI. The conversation raises concerns about how effectively technology can deliver personalized advice. Additionally, the emotional dimensions of financial strategies are explored, emphasizing the irreplaceable value of trust in client relationships. Overall, it paints a picture of how tech can enhance, but not replace, the human element in financial services.

Dec 12, 2024 • 36min
Evaluating The Tradeoffs That Come With Retaining 'Legacy' Clients: Kitces & Carl Ep 153
This discussion tackles the tricky situation of legacy clients in financial advisory. Emotional attachments often conflict with profitability, prompting advisors to reevaluate client portfolios. Trust and long-term relationships can justify higher costs for services, akin to personal experiences with providers like dentists. The hosts emphasize striking a balance between fulfilling relationships and the pursuit of high-revenue clients. Additionally, they explore how evolving client selection criteria impact advisor well-being and business success.

Nov 28, 2024 • 31min
Advisory Fee Confidence And Building The Happy-Client Stoke File: Kitces & Carl Ep 152
Discover surprising insights into how advisory fees impact profitability. The conversation highlights the balance between personal well-being and business growth, drawing parallels with other professions. Learn about the shift from fee insecurity to confidence in pricing strategies. The hosts introduce the idea of a 'stoke file'—a collection of positive affirmations that help advisors recognize their value. Additionally, they tackle the challenges of imposter syndrome and stress the importance of genuine client relationships.
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