

Kitces and Carl - Real Talk for Real Financial Advisors
Michael Kitces, MSFS, MTAX, CFP and Carl Richards, CFP
A no-holds barred conversation for Real Financial Advisors with industry nerd Michael Kitces and client communication expert Carl Richards. One draws with a Sharpie, the other nerds out with spreadsheets, and both provide you with unique perspectives so that you can more effectively communicate with and serve your clients, run a more fulfilling practice, and maintain a healthier lifestyle.
Episodes
Mentioned books

29 snips
Oct 1, 2026 • 36min
Articulating The (Evolving) Value Of Financial Planning To Prospects: Kitces & Carl Ep 200
Financial planning’s value goes far beyond tax savings and investment returns. The conversation explores how advisors can connect with clients’ immediate concerns, communicate deeper benefits, and use specialization and relatable stories to stand out. It also examines implementation, procrastination, and the small experiments and thoughtful nudges that turn good advice into meaningful action.

Sep 17, 2026 • 33min
Breaking Bad News To A Client About Prior Problematic Financial Decisions: Kitces & Carl Ep 199
How should advisors tell clients their past financial choices may have been costly or misaligned? Michael Kitces and Carl Richards explore empathy, the stories behind a balance sheet, permission-based candor, and building an ideal plan before critiquing existing products. They also tackle unsuitable insurance, excessive trading, and discussing harmful advice without creating defensiveness.

6 snips
Sep 3, 2026 • 30min
The Temptation To Take On More Clients To Build (3X) Enterprise Value: Kitces & Carl Ep 198
Financial advisors face a seductive question: how much more growth is really enough? The conversation explores enterprise value, ever-moving finish lines, and the risk of staying busy to avoid retirement decisions. It also examines personal financial plans, visible statements of purpose, family priorities, and thought experiments that can reveal whether continued expansion serves a meaningful goal or simply a bigger number.

17 snips
Aug 20, 2026 • 38min
Helping Clients Align Their Capital To What's REALLY Important When They Don't Know What Is: Kitces & Carl Ep 197
How can advisors help clients discover what truly matters when their goals are shaped by expectations, habits, or social pressure? The conversation explores small experiments, visualization, journaling, and deeper questions that reveal the values beneath a desired purchase or lifestyle. A vacation-home dilemma shows how testing alternatives can align money, time, and energy with meaningful priorities.

Aug 6, 2026 • 37min
When 'Feelings Are Data' To Navigate Clients' Financial Planning Trade-Offs: Kitces & Carl Ep 196
In the 196th episode of Kitces and Carl, Michael Kitces and client communication expert Carl Richards discuss the role of "gut feelings" and intuition in decision-making after the data has been fully analyzed. For full show notes, see kitces.com and thesocietyofadvice.com.

Jul 23, 2026 • 35min
Engagement Trap and Reactive vs Proactive Touchpoints: Kitces & Carl Ep 195
Conversation about finding the right mix of proactive and reactive client communication. They contrast rapid-response availability with minimal-contact preferences. They stress closing communication loops, visible signals that advisors are monitoring plans, and predictable service rhythms like regular reports and reviews. They warn against chasing engagement metrics and recommend standardizing touchpoints while adding small personal signals.

4 snips
Jul 9, 2026 • 39min
Is It Ever Appropriate To Engage Clients With Fear Of Adverse Outcomes To Persuade Them To Action?: Kitces & Carl Ep 194
A debate about using urgency and fear to prompt client action versus ethical persuasion. Real-world estate planning examples and provocative anecdotes are examined. The hosts weigh whether colorful, gendered narratives help or harm client trust. Discussion covers when persuasion crosses into manipulation and the role of values-based approaches to create authentic urgency.

6 snips
Jun 25, 2026 • 33min
When Clients Would Rather Feel More Financially Successful Than Take Action To BE More Successful: Kitces & Carl Ep 193
A candid conversation about why people often prefer feeling productive over doing the hard work that actually moves the needle. They unpack how social incentives, productivity rituals, and tools create a market for looking busy. The hosts explore when inspiration helps and when one-to-one planning needs real readiness to change.

Jun 11, 2026 • 32min
Balancing Between The Art Of Serving Clients Creatively And Optimizing For Business Outcomes: Kitces & Carl Ep 192
A conversation about balancing creative client work with running a profitable advisory business. Stories and metaphors explore reframing planning as art and designing experiential client relationships. Practical trade offs are discussed: how profit creates permission to be creative while still meeting business needs.

16 snips
May 28, 2026 • 35min
Challenges In Engaging The 'Disengaged' Spouse Of A Client Couple: Kitces & Carl Ep 191
A candid look at working with one partner who is checked out and why insisting both attend meetings can backfire. Personal stories reveal how excusing the disinterested partner can improve the relationship with the engaged partner. Practical alternatives like voice memos, walks, and brief check-ins are explored. A discussion on language and retention concerns reframes how advisors adapt to couples' role divisions.


