Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Ep 206 - GUEST: AUDIT YOUR EMAIL PROGRAM?? 🧠 With: BETH O’MALLEY - Founder Astral Digital - Award Winning -Marketer of the YEAR! 🏆

Oct 18, 2024

Beth O’Malley, the award-winning founder of Astral Digital, dives into the essentials of effective email marketing. She outlines crucial steps for auditing email programs and highlights common industry mistakes that companies make. Beth stresses the importance of understanding the technology behind email marketing and shares how purging old contacts can lead to significant cost savings. Additionally, she introduces the Certified Guru certification program designed to elevate email marketing skills, encouraging professionals to enhance their strategies.

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Episode notes

Intro

00:00 • 2min

Mastering Email Marketing Strategies

01:42 • 14min

The Importance of Email Program Audits and Data Accuracy

15:47 • 3min

Revolutionizing Email Marketing Through Certification

18:39 • 2min

Unlock Your Potential with Certified Guru and Astral Digital

21:00 • 2min

In this episode of Do This, Not That, host Jay Schwedelson welcomes Beth O'Malley, a renowned email marketing expert, to discuss email auditing and best practices.

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IMPORTANT: The VIP Waitlist for the Certified Guru email certification program is closing very soon! Secure your spot by signing up now at www.CertifiedGURU.com.

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Best Moments:

(04:03) Starting points for auditing an email program

(06:50) Proving the value of strategic email marketing to management

(10:54) Common mistakes companies make in email marketing

(13:20) The importance of understanding email technology basics

(16:08) Cost savings through purging old contacts from email platforms

(19:01) Introduction of the Certified Guru email certification program

(21:38) How to connect with Beth O'Malley and Astral Digital

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Guest Bio:

Beth O'Malley is the founder of Astral Digital, a company specializing in helping businesses reshape their email marketing strategies. She is a highly respected email expert, winning the 2023 Email Marketer of the Year award and being named one of the top 24 marketers in 2024 by Girls in Marketing. With over a decade of experience in marketing, Beth has become a leading voice in email strategy and optimization.

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