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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep 206 - GUEST: AUDIT YOUR EMAIL PROGRAM?? 🧠With: BETH O’MALLEY - Founder Astral Digital - Award Winning -Marketer of the YEAR! 🏆
Oct 18, 2024
Beth O’Malley, the award-winning founder of Astral Digital, dives into the essentials of effective email marketing. She outlines crucial steps for auditing email programs and highlights common industry mistakes that companies make. Beth stresses the importance of understanding the technology behind email marketing and shares how purging old contacts can lead to significant cost savings. Additionally, she introduces the Certified Guru certification program designed to elevate email marketing skills, encouraging professionals to enhance their strategies.
23:08
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Quick takeaways
- Email auditing is vital for marketers to align their email strategies with business goals, enhancing engagement and relevance beyond mere sales.
- Effective reporting that analyzes subscriber behavior is crucial for demonstrating email marketing's value to leadership and initiating strategic improvements.
Deep dives
Understanding the Importance of Email Auditing
Email auditing is essential for marketers to assess the effectiveness of their email strategies. This process involves evaluating the mindset and approach towards email marketing, ensuring a clear understanding of the business's goals and how email fits into them. Many companies struggle with viewing email solely as a sales channel, missing opportunities for a more nuanced strategy that focuses on engagement and relevance. The discussion highlights the need for marketers to challenge this mindset in order to create a more effective email marketing program that aligns with business objectives.
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