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14min chapter
Ep 206 - GUEST: AUDIT YOUR EMAIL PROGRAM?? 🧠With: BETH O’MALLEY - Founder Astral Digital - Award Winning -Marketer of the YEAR! 🏆
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Mastering Email Marketing Strategies
This chapter explores the speaker's journey from an email marketing apprentice to a successful advisor, emphasizing the need to shift away from traditional mass emailing practices. It highlights the importance of auditing email programs, understanding organizational perspectives, and fostering a strategic approach that prioritizes subscriber engagement over sheer volume. Additionally, the discussion addresses common misconceptions in the industry and the critical need for marketers to take control of foundational email practices for effective communication.
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