Beth O’Malley

Beth O’Malley, the 'email queen' of LinkedIn, Jay Schwedelson, founder of Subjectline.com and GURU Media Hub, and Jaina Mistry from Litmus delve into the evolving landscape of email marketing. They discuss why bad emails harm results and the misunderstanding of open rates' significance. The group debates resending to non-openers, the importance of deliverability, and the nuances of personalization. With a focus on building authentic connections, they highlight how to make emails effective in 2025.

Beth O’Malley, the award-winning founder of Astral Digital, dives into the essentials of effective email marketing. She outlines crucial steps for auditing email programs and highlights common industry mistakes that companies make. Beth stresses the importance of understanding the technology behind email marketing and shares how purging old contacts can lead to significant cost savings. Additionally, she introduces the Certified Guru certification program designed to elevate email marketing skills, encouraging professionals to enhance their strategies.