In this episode of Do This, Not That, host Jay Schwedelson welcomes Beth O'Malley, a renowned email marketing expert, to discuss email auditing and best practices.
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IMPORTANT: The VIP Waitlist for the Certified Guru email certification program is closing very soon! Secure your spot by signing up now at www.CertifiedGURU.com.
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Best Moments:
(04:03) Starting points for auditing an email program
(06:50) Proving the value of strategic email marketing to management
(10:54) Common mistakes companies make in email marketing
(13:20) The importance of understanding email technology basics
(16:08) Cost savings through purging old contacts from email platforms
(19:01) Introduction of the Certified Guru email certification program
(21:38) How to connect with Beth O'Malley and Astral Digital
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Guest Bio:
Beth O'Malley is the founder of Astral Digital, a company specializing in helping businesses reshape their email marketing strategies. She is a highly respected email expert, winning the 2023 Email Marketer of the Year award and being named one of the top 24 marketers in 2024 by Girls in Marketing. With over a decade of experience in marketing, Beth has become a leading voice in email strategy and optimization.
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