Kristen Lewis: The Biggest Challenge Marketing Accounting Firms | Capstone Conversations (Jean Caragher)

Capstone Conversations.
Informal and informative discussions with leading growth strategists from the nation's most dynamic CPA firms.

With Jean Caragher. 
For CPA Trendlines. 

In a business not always comfortable with notoriety, it takes bold ideas to position an accounting firm in the marketplace, according to Kristen Lewis, director of marketing at EisnerAmper and a member of the Association for Accounting Marketing Hall of Fame.

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"CPA firms are conservative," Lewis tells Jean Caragher in this episode of Capstone Conversations. "They're compliance-driven environments. They generally want to see what other people are doing before they take a leap. And that makes the bold ideas that will help differentiate you a harder sell."

Listen to, read, or watch our Capstone Conversation, and find out:

• How the EisnerAmper marketing team became an online machine.
• What she learned about herself and her team due to the pandemic.
• The biggest challenge in marketing an accounting firm. (Kristen's response is important and one you've heard before.)
• The rise of content marketing and its tie to the change in technology.