Capstone Conversations.
Informal and informative discussions with leading growth strategists from the nation's most dynamic CPA firms.
With Jean Caragher.
For CPA Trendlines.
In a business not always comfortable with notoriety, it takes bold ideas to position an accounting firm in the marketplace, according to Kristen Lewis, director of marketing at EisnerAmper and a member of the Association for Accounting Marketing Hall of Fame.
Show notes here | Follow Jean Caragher on CPA Trendlines here. | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | Find Jean Caragher's Capstone Conversations every Monday here. | Catch Jean Caragher every Friday with Gear Up for Growth here.
"CPA firms are conservative," Lewis tells Jean Caragher in this episode of Capstone Conversations. "They're compliance-driven environments. They generally want to see what other people are doing before they take a leap. And that makes the bold ideas that will help differentiate you a harder sell."
Listen to, read, or watch our Capstone Conversation, and find out:
- How the EisnerAmper marketing team became an online machine.
- What she learned about herself and her team due to the pandemic.
- The biggest challenge in marketing an accounting firm. (Kristen's response is important and one you've heard before.)
- The rise of content marketing and its tie to the change in technology.
