Kristen Lewis

Join August Aquila, a trailblazer in accounting marketing, and Kristen Lewis, a strategic growth expert, as they delve into the transformation of marketing within the accounting profession. They discuss the shift from traditional techniques to tech-driven strategies that enhance client experiences. The duo highlights the importance of aligning firm culture with marketing efforts and fostering a collaborative environment. They also explore how AI and data analytics are reshaping the landscape, preparing professionals for a future where adaptability is key.

In this conversation, Kristen Lewis, Director of Marketing at EisnerAmper and a Hall of Fame member in accounting marketing, shares insights from over 20 years in the field. She discusses the biggest challenges in marketing for accounting firms, emphasizing the push for bold ideas in a traditionally conservative industry. Kristen also reflects on how the pandemic reshaped their strategies, the rise in content marketing, and the importance of adapting to new online networking formats to foster client relationships and enhance brand differentiation.