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Working Backwards From the Customer by Amazon Product Lead

whatshot 6 snips
Dec 29, 2022
26:47
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1
Introduction
00:00 • 3min
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2
How to Set Up a Pipeline of Product Conversations With Customers
02:31 • 3min
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3
Using the Direct Approach to Customer Conversations
05:01 • 3min
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4
How to Write a Peer FAQ
08:27 • 2min
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5
What's the Customer Problem?
10:01 • 3min
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6
How to Write a One Sentence Value Proposition
12:51 • 3min
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7
How to Write a Peer FAQ
15:50 • 2min
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8
How to Write a Customer Quote in a Press Release
18:16 • 3min
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9
Getting Approval for a Product Monitor or Feature Launch
21:05 • 2min
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10
Pivoting a Product Strategy Is a Complex Business Process
23:26 • 3min
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What does it mean to work backward from the customer? Today Amazon Product Lead, John Kennedy, will share just how to pitch customer-derived products and features to your leadership in order to deliver innovation.

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