How to Write a One Sentence Value Proposition

The structure that I that you can see here is the standard structure used by Amazon. So you start with your heading and sub heads. This is just a way to break down how a customer would use the product. And it's really useful to have this anyone technical reading a document is getting a lot out of the getting started steps will help them understand the product. Then you've got overall the messaging hierarchy and we haven't talked about the one sentence value proposition yet, but this is really the last thing you write.