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Working Backwards From the Customer by Amazon Product Lead

The Product Podcast

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Getting Approval for a Product Monitor or Feature Launch

The standard format of a PR FAQ is often used to get approvals for a product monitor or feature launch. You should be taking questions that you've actually discovered during your customer research and answer them in the PR. These are things that you really couldn't answer, such as market size or competitive offerings. And then finally, internal internalFAQs we'll talk about in a second. But now we're going to talk a little bit about how you can use that process of customer research and thestandard format of aPR FAQ to help or to pivot.

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