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Working Backwards From the Customer by Amazon Product Lead

The Product Podcast

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How to Set Up a Pipeline of Product Conversations With Customers

A great way to get started contacting customers is to work with the sales team. If you're going to try and have 25 to 50 customer conversations, you might need 100 to 200 names on that list. You can use a CRM as well to create a pipeline of customer conversations.

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