How I Built This with Guy Raz Black Diamond Equipment: Peter Metcalf
61 snips
Oct 28, 2024 
Peter Metcalf, the founder of Black Diamond Equipment, shares his incredible journey of reviving a bankrupt climbing equipment company. He discusses the risks he took, including deep personal debt, to create a brand synonymous with quality outdoor gear. Metcalf reflects on the importance of community and innovation in the climbing world, highlights the challenges of navigating business acquisitions, and reveals unique fundraising strategies that engaged loyal customers. His passion for climbing and resilience shines through as he recounts pivotal moments that shaped Black Diamond into an industry leader.
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Early Climbing Adventures
- Peter Metcalf's early climbing adventures as a teenager, including a 30-day expedition to Alaska.
- This instilled a sense of adventure and a desire to prioritize climbing over traditional work.
Mount Hunter Climb
- Metcalf recounts a challenging climb on Mount Hunter, highlighting a significant failure in his climbing career.
- Despite the setback, the experience taught him valuable lessons about perseverance, teamwork, and honest self-assessment.
Tension and Disagreement
- Yvonne Chouinard's focus shifted from climbing gear to apparel, leading to tension with Metcalf regarding the direction of Chouinard Equipment.
- Chouinard expressed disapproval of a 1987 catalog, highlighting a fundamental disagreement about climbing's evolution.