How I Built This with Guy Raz cover image

Black Diamond Equipment: Peter Metcalf

How I Built This with Guy Raz

CHAPTER

Navigating Competition in a Niche Market

This chapter delves into the trials of a niche company that made strides in the backcountry skiing market with innovative ski boots in 2009. It examines the impact of competition from larger brands and the precarious balance between initial success and the threat of being overshadowed.

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