How I Built This with Guy Raz cover image

Black Diamond Equipment: Peter Metcalf

How I Built This with Guy Raz

CHAPTER

Innovative Fundraising Strategies from a New Venture

This chapter delves into the innovative fundraising strategies employed by a startup in 1989, emphasizing their outreach to loyal customers for investment. It discusses the challenges of rejections faced and the eventual triumph in securing key investors who played a crucial role in the company's development.

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