The Media Odyssey SIZING THE CONTENT ECONOMY - Live from MIP London!
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Mar 20, 2025 Join Ryan Afshar, VP at LG Ad Solutions, as he reveals how television manufacturers are transforming the content landscape. He discusses the rising influence of Free Ad-Supported Streaming Television (FAST) and how it shapes viewing behaviors. The conversation dives into the shift from traditional advertising to connected TV investments, highlighting new opportunities for content creators and advertisers. Ryan also touches on the nostalgic elements driving audience engagement and the importance of adaptation in this evolving media economy.
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Shifting Content Investment
- Content investment is shifting from commercial broadcast to premium streaming and SVOD.
- This creates more opportunities for producers and distributors, but also increases competition.
Production Decline
- Original content production in the US is down 40% since pre-strike, and down about 20% globally.
- This decrease affects TV production starts more significantly than film.
Sports Investment Impact
- Streamers are increasingly investing in sports content, diverting funds from other genres.
- Consider the impact of this shift on your content strategy and target audience.