The Media Odyssey
SIZING THE CONTENT ECONOMY - Live from MIP London!
Mar 20, 2025
Join Ryan Afshar, VP at LG Ad Solutions, as he reveals how television manufacturers are transforming the content landscape. He discusses the rising influence of Free Ad-Supported Streaming Television (FAST) and how it shapes viewing behaviors. The conversation dives into the shift from traditional advertising to connected TV investments, highlighting new opportunities for content creators and advertisers. Ryan also touches on the nostalgic elements driving audience engagement and the importance of adaptation in this evolving media economy.
31:13
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Quick takeaways
- The content economy is undergoing significant shifts with increased competition among producers, necessitating new strategies to capture funding despite stable overall investment levels.
- The rise of AVOD platforms and changing audience preferences highlight the need for creators to adapt content strategies to engage younger viewers effectively.
Deep dives
The Evolution of the Content Economy
The podcast discusses the shifting dynamics within the content economy, highlighting a transition from traditional broadcast models to premium streaming and subscription services. Data indicates that while the total investment in content remains relatively stable, there is increasing competition among content producers due to the rise of various streaming platforms. This shift creates both challenges and opportunities for creators, as they have more outlets to pitch their content but face limitations in funding. Overall, it suggests that the landscape is evolving, requiring producers to adapt their strategies to attract a share of the existing budget.
