SIZING THE CONTENT ECONOMY - Live from MIP London!
The Media Odyssey
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Navigating the Content Economy Shift
This chapter examines the transition from traditional broadcasting to premium streaming services, noting a 20% drop in global TV production starts. It highlights the rise of platforms like YouTube, where younger audiences increasingly source content, and emphasizes the need for creators to adapt to these changing viewing habits. The discussion also explores emerging opportunities in the AVOD space and the strategic ambitions of companies expanding into the media landscape.
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