
SIZING THE CONTENT ECONOMY - Live from MIP London!
The Media Odyssey
00:00
Nostalgia and Viewing Perspectives in the FAST Era
This chapter explores the increasing popularity of Free Ad-Supported Streaming Television (FAST) and its effects on viewing habits and advertising strategies. It reflects on how nostalgia influences content consumption through beloved shows and examines the changing business model of TV manufacturers focused on user engagement.
Transcript
Play full episode