The Speed of Culture Podcast

How Sports Fans Are Keeping Linear TV Alive with Jon Steinlauf, Chief US Advertising Sales Officer at Warner Bros Discovery

5 snips
Feb 6, 2024
Guest
Jon Steinlauf
Jon Steinlauf, Chief US Advertising Sales Officer at Warner Bros Discovery, joins the podcast to discuss the impact of streaming services on TV advertising. They cover topics such as the significance of sports in maintaining linear TV, programmatic TV ad buying, Warner Bros. Discovery's portfolio, and the power of networking and relationships in sales.
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Episode notes
1
Introduction
00:00 • 2min
2
Building Relationships and Staying Ahead
02:17 • 15min
3
The Potential of Programmatic TV Ad Buying and Opening New Markets
16:56 • 3min
4
Warner Bros. Discovery's Portfolio and Advertising Strategies
20:23 • 11min
5
The Power of Networking and Relationships in Sales
31:06 • 5min
6
A Thank You and Advertisement for Walmart Connect
35:40 • 2min