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The Speed of Culture Podcast
How Sports Fans Are Keeping Linear TV Alive with Jon Steinlauf, Chief US Advertising Sales Officer at Warner Bros Discovery
Feb 6, 2024
Jon Steinlauf, Chief US Advertising Sales Officer at Warner Bros Discovery, joins the podcast to discuss the impact of streaming services on TV advertising. They cover topics such as the significance of sports in maintaining linear TV, programmatic TV ad buying, Warner Bros. Discovery's portfolio, and the power of networking and relationships in sales.
33:58
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Quick takeaways
- Sports will play a crucial role in maintaining the popularity of linear TV bundles.
- Building strong relationships with clients and staying updated with industry trends contributes to sales success.
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