How Sports Fans Are Keeping Linear TV Alive with Jon Steinlauf, Chief US Advertising Sales Officer at Warner Bros Discovery
The Speed of Culture Podcast
00:00
Warner Bros. Discovery's Portfolio and Advertising Strategies
This chapter discusses the assets in Warner Bros. Discovery's portfolio after the merger, including sports, news, and entertainment content. It explores the company's efforts to offer customized marketing opportunities to advertisers and highlights the importance of creating seamless and additive advertising experiences. The chapter also touches on the integration of e-commerce into linear TV and the future of the linear TV bundle.
Transcript
Play full episode
