TRIGGERnometry Why Has Advertising Become Political? - Rory Sutherland
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Mar 12, 2025 Rory Sutherland dives into the transformation of advertising into a platform for political expression, spotlighting brands like Bud Light and Jaguar. He discusses how modern humor and inclusivity appeal to younger audiences while challenging traditional marketing strategies. The conversation also explores the implications of political branding and economic disparities, alongside the negativity bias in journalism. Sutherland critiques the disconnect between voter interests and government policies, offering a provocative look at the advertising landscape today.
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Diversity in Advertising
- Advertising should reflect population demographics.
- However, overdoing diversity can appear ridiculous and inauthentic.
Dylan Mulvaney and Bud Light
- Dylan Mulvaney received personalized Bud Light cans as part of a larger influencer campaign.
- This was misconstrued as Mulvaney becoming the face of Bud Light, sparking controversy.
Brand Activism and Polarization
- Tolerance is important, but many feel companies push agendas too aggressively.
- People question why mainstream products wade into divisive social issues.