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Why Has Advertising Become Political? - Rory Sutherland

TRIGGERnometry

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Revitalizing Brands in a Changing Market

This chapter explores the evolving advertising strategies of major brands like Bud Light, focusing on the importance of inclusivity and modern humor to attract younger audiences. It also examines cultural differences in social norms between the U.S. and U.K., highlighting how these affect brand perception and advertising effectiveness.

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