Why Has Advertising Become Political? - Rory Sutherland
TRIGGERnometry
Heritage Brands in a Modern Market
This chapter explores the challenges faced by traditional automotive brands as they strive to adapt to contemporary consumer demands and the shift towards electric vehicles. It emphasizes the delicate balance between maintaining brand identity rooted in nostalgia and innovating to meet modern sustainability standards. The discussion also examines the complexities of marketing in today's landscape, questioning the effectiveness of traditional strategies in connecting with younger audiences.
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