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Wealthy Way

The Psychology of Selling: Steps to Selling that Work | Grant Mitterlehner

Feb 19, 2024
Grant Mitterlehner shares his sales expertise, emphasizing authenticity and unique approaches in selling. Topics include the importance of product knowledge, innovative sales training methods, adapting communication for effective engagement, mastering sales fundamentals, and future plans for consulting and private equity ventures.
01:15:06

Podcast summary created with Snipd AI

Quick takeaways

  • Authentic communication is key in sales, focusing on building rapport, adapting to customers' personalities, and addressing objections early.
  • Qualifying customers and addressing objections are crucial in sales, requiring preparation, understanding customer needs, and tailoring solutions to build trust and facilitate transactions.

Deep dives

Setting Expectations and Facilitating the Transaction

In sales, it is essential to set expectations and establish the tone with potential customers. The objective is not to convince or manipulate, but to facilitate the transaction. Great closers focus on delivering a pitch that allows customers to close themselves. Indifference plays a key role, as the salesperson should convey that they don't need the sale, but rather believe in the value of their product or service. The key is to be authentic, adapting to each customer's personality and building rapport. By understanding their needs and addressing objections early on, salespeople can successfully navigate the closing process and facilitate the transaction.

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