The Psychology of Selling: Steps to Selling that Work | Grant Mitterlehner
Feb 19, 2024
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Grant Mitterlehner shares his sales expertise, emphasizing authenticity and unique approaches in selling. Topics include the importance of product knowledge, innovative sales training methods, adapting communication for effective engagement, mastering sales fundamentals, and future plans for consulting and private equity ventures.
Authentic communication is key in sales, focusing on building rapport, adapting to customers' personalities, and addressing objections early.
Qualifying customers and addressing objections are crucial in sales, requiring preparation, understanding customer needs, and tailoring solutions to build trust and facilitate transactions.
Setting clear expectations, being adaptable, and understanding each customer's unique situation are vital in sales to streamline the process and build trust.
Deep dives
Setting Expectations and Facilitating the Transaction
In sales, it is essential to set expectations and establish the tone with potential customers. The objective is not to convince or manipulate, but to facilitate the transaction. Great closers focus on delivering a pitch that allows customers to close themselves. Indifference plays a key role, as the salesperson should convey that they don't need the sale, but rather believe in the value of their product or service. The key is to be authentic, adapting to each customer's personality and building rapport. By understanding their needs and addressing objections early on, salespeople can successfully navigate the closing process and facilitate the transaction.
Qualifying Customers and Handling Objections
Qualifying customers and addressing objections play a crucial role in the sales process. By establishing rapport and understanding the needs of potential customers, salespeople can address objections before they even arise. Effective sales training should focus on preparing sales reps to handle objections and restructure deals if necessary. Price objections can be handled by tailoring the deal to the customer's specific situation, making sure they comprehend the value and affordability. By qualifying customers early on, salespeople can streamline the closing process and address objections effectively.
The Importance of Expectations and Different Sales Approaches
Setting clear expectations is vital in sales to avoid miscommunication and ensure a smooth transaction. Sales vary in complexity, with some sales being more straightforward, like solar, while others require more in-depth discussions and overcoming emotional barriers, such as in real estate wholesaling. Being adaptable in sales is crucial, understanding each customer's unique situation, and tailoring the sales approach accordingly. Authenticity, interest in the customer, and adjusting tonality to match their preferences can help build trust and facilitate the sales process.
The Role of Preparation and Qualification in Sales
Sales success often relies on thorough preparation and effective qualification of potential customers. By understanding the product or service, building product knowledge, and being well-prepared for objections, sales reps can instill confidence in customers. Qualifying customers based on their needs, income, and other relevant factors helps sales reps tailor their sales approach and determine the most suitable solution. By recognizing and addressing objections early on, sales reps can build trust, demonstrate value, and increase the likelihood of successful sales.
Leveraging objections during the qualifying stage
During the qualifying stage in sales, it is crucial to ask the right questions to handle objections early on. By addressing potential objections such as decision-making authority and financial qualifications upfront, sales reps can reduce objections later in the process. This not only helps in closing deals but also allows reps to tailor their product recommendations based on the client's specific circumstances.
The power of leveraging technology and decentralization
Technology provides leverage and opportunities for growth in businesses. Embracing technology, such as AI and cryptocurrency, can give businesses a competitive edge by streamlining processes and reducing costs. Additionally, decentralization, enabled by technology, empowers individuals by providing access to information, resources, and markets. With the right leadership and smart utilization of technology, individuals can achieve hyper-growth, abundance, and make a positive impact on industries and economies.
Welcome to this episode of the Wealthy Way podcast with Grant Mitterlehner, a successful sales trainer and entrepreneur with $50M+ in solar sales, as he and Ryan dissect authentic communication in sales, reveal insights on successful sales strategies, and explore Grant's plans for consulting and private equity, offering invaluable lessons for anyone looking to elevate their sales game in this enlightening episode! --- If you want to level up, text me at 725-444-5244! --- Connect with Grant! Instagram - https://www.instagram.com/grantmitt/ YouTube - https://www.youtube.com/@grantmitt Website - https://www.mittgroup.net/
Welcome Grant to the Wealthy Way podcast! Grant has achieved over $50M in solar sales and is excelling on social media. He began seriously engaging with social media in 2020 during the TikTok trend. About a year and a half later, Fox Business discovered him and sought an interview, recognizing the impact he was making.
In any business, sales are the lifeblood. Grant gained his sales expertise through hands-on experience, putting himself in survival mode within the sales arena. To elevate his skills, he delved into sales psychology and studied successful salesmen. Grant emphasizes that every thriving entrepreneur is distinct and authentic.
Ryan recently overhauled his sales department. Upon scrutinizing his team, he identified a challenge – his employees struggled to close deals because they lacked a comprehensive understanding of the products they were selling. While it's relatively simple to master a single product, Ryan's team dealt with a variety of products, necessitating a deeper understanding of each item. Grant details his sales training approach for new hires, incorporating video modules, field experience, and mentorship from seasoned members of the sales team.
Grant advocates adopting an indifferent stance towards the sale. People become cautious when they sense a sales pitch, so the key is to break down their defenses by maintaining authenticity throughout the sales process. Adjusting your communication style based on the person you're interacting with is not a sign of being fake; it is a genuine aspect of effective communication. Just as you wouldn't address your partner in the same way as a customer, recognizing and adapting to different individuals' styles fosters honesty, facilitating the handling of objections and navigating through the sales process.
--- If you want to level up, text me at 725-527-7783!
Join our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://www.wealthykingdom.com/ --- ---
About Ryan Pineda:
Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue.
Ryan has amassed over 2 million followers on social media a...
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