Wealthy Way

The Psychology of Selling: Steps to Selling that Work | Grant Mitterlehner

Feb 19, 2024
Grant Mitterlehner shares his sales expertise, emphasizing authenticity and unique approaches in selling. Topics include the importance of product knowledge, innovative sales training methods, adapting communication for effective engagement, mastering sales fundamentals, and future plans for consulting and private equity ventures.
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ANECDOTE

Social Media Success

  • Grant Mitterlehner started creating content on TikTok in 2020, focusing on business and sales.
  • His success led to interviews with Business Insider and Fox Business, demonstrating the power of social media.
ADVICE

Authenticity in Sales

  • Hire salespeople who haven't been in sales but have great personalities.
  • Train them to be authentic and indifferent to the sale to break down customer defenses.
ADVICE

Product Knowledge

  • Ensure sales reps deeply understand the products they sell.
  • Mastering a single product is easier than selling multiple products effectively.
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