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The Psychology of Selling: Steps to Selling that Work | Grant Mitterlehner

Wealthy Way

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Mastering Sales Fundamentals

The chapter delves into the importance of mastering the basics and fundamentals in sales, emphasizing the significance of setting expectations, building trust, and qualifying customers authentically. It highlights the role of communication, objection handling, and understanding client needs in fostering successful sales interactions. Drawing on personal experiences, the speakers stress the importance of being genuine, adaptable, and prepared in sales engagements.

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