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Tech Won't Save Us

How Data Is Changing Air Travel w/ Amanda Mull

Dec 12, 2024
Amanda Mull, a senior reporter at Bloomberg Businessweek, dives into how data is reshaping our air travel experiences. She discusses the shift towards premium seating in budget airlines and the impact of loyalty programs on pricing. The conversation highlights the complexities of post-pandemic travel demand and how airlines are adapting their strategies. Mull also critiques the ethical considerations of data usage in pricing, revealing how consumer behavior influences airline policies and ultimately passenger comfort.
01:04:28

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Podcast summary created with Snipd AI

Quick takeaways

  • The shift towards premium airline experiences highlights a changing consumer behavior, particularly in post-pandemic travel habits and spending.
  • Data-driven pricing strategies have enabled airlines to effectively target different customer segments, enhancing revenue and optimizing offers based on passenger profiles.

Deep dives

Evolution of Airline Experiences

Airlines have increasingly shifted towards offering premium experiences as a response to changing consumer behavior, particularly after the pandemic. With more leisure travelers willing to spend on upgrades, airlines are capitalizing on this demand by enhancing their premium cabin offerings. This trend has led to more focus on improving the profitability of premium seating, with airlines now more aggressively selling these premium tickets instead of relying on upgrades from business travelers. The transition demonstrates a significant change in the airline strategy, prioritizing high-margin products to cater to a broader customer base.

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