How Data Is Changing Air Travel w/ Amanda Mull
Tech Won't Save Us
Data-Driven Airline Pricing Strategies
This chapter explores how airlines utilize consumer data to enhance understanding of their customer base, leading to targeted marketing and pricing strategies. It delves into complex pricing tactics such as price discrimination, unbundling fares, and the implications of add-on fees on passenger behavior and airline revenue. By analyzing evolving fare structures and customer segmentation, the chapter sheds light on the trade-offs between airline efficiency and passenger comfort.
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