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Airlines in Transition: The Premium Shift
This chapter examines how airlines are adapting to changing consumer demands in the U.S. market, particularly the growing interest in premium seating options. It discusses the investments made in aircraft interiors, the impact of luxury benchmarks set by Middle Eastern airlines, and the evolving economics of air travel. Additionally, the chapter highlights the implications for low-cost carriers and addresses the ethical concerns surrounding customer data usage in dynamic pricing strategies.