AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Car Dealership Guy Podcast
#32 Will the dealership survive, Where she's investing big, Tech's biggest challenges in the dealership, Vulnerable leadership | Barb Edson, Chief Marketing Officer, CDK Global
Oct 13, 2023
Barb Edson, Chief Marketing Officer at CDK Global, discusses the future of car dealerships, challenges in the automotive industry, and the integration of technology. Topics include the Internet of Things, digital transformation, future-proofing tech, and improving the customer experience.
37:55
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Seamless workflows and integration of point solutions are crucial for enhancing the consumer experience in the automotive retail industry.
- Personalized and enjoyable car buying experiences tailored to individual preferences will be the future of the automotive retail industry.
Deep dives
The Importance of Dealership Technology
In this podcast episode, Barb Edson, the Chief Marketing Officer at CDK Global, discusses the challenges in dealership technology and the future of the dealership. She emphasizes the need for seamless workflows and the integration of various point solutions to enhance the consumer experience. The aim is to personalize the car buying process and create an enjoyable experience for consumers. Additionally, Edson highlights the significance of the service department and the potential for increased profits through digital transformations. By focusing on the customer journey and leveraging modern technology, CDK Global aims to support the continued digital transformation in the automotive retail industry.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode