Barb Edson
Chief Marketing Officer at CDK Global
Best podcasts with Barb Edson
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Oct 13, 2023 • 38min
#32 Will the dealership survive, Where she's investing big, Tech's biggest challenges in the dealership, Vulnerable leadership | Barb Edson, Chief Marketing Officer, CDK Global
Barb Edson, Chief Marketing Officer at CDK Global, discusses the future of car dealerships, challenges in the automotive industry, and the integration of technology. Topics include the Internet of Things, digital transformation, future-proofing tech, and improving the customer experience.
