2min chapter

Car Dealership Guy Podcast cover image

#32 Will the dealership survive, Where she's investing big, Tech's biggest challenges in the dealership, Vulnerable leadership | Barb Edson, Chief Marketing Officer, CDK Global

Car Dealership Guy Podcast

CHAPTER

Introduction

The host discusses the challenges in dealership technology and the future of the dealership with the Chief Marketing Officer at CDK Global. They also talk about the transformation of car buying and the Chief Marketing Officer's areas of focus and investment within CDK, while sharing personal experiences and insights in the auto industry.

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