How to Do 150 Real Estate Deals Per Year with Targeted Marketing | Michael Franke
Jul 16, 2024
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Real estate expert Michael Franke shares grassroots techniques for finding leads in the real estate market, emphasizing the importance of niche lists like pre-foreclosures and probates. He discusses practical tips for managing a real estate business, building a personal brand, and utilizing platforms like Zillow and Facebook for lead generation. The podcast highlights strategies for closing deals, negotiating empathetically, and leveraging marketing tools like 'Lead Kitchen' for lead generation and deal flow management.
Utilize niche lists like pre-foreclosures and divorce cases to find lucrative real estate deals through direct seller engagement.
Implement persistence and creativity in lead generation methods, such as door knocking and cold calling, for successful deal closures.
Strategically adapt to market changes, prioritize ethical practices, and leverage social media for cost-effective lead generation in real estate investing.
Deep dives
Using Niche Lists for Real Estate Investing
Investors can leverage niche lists, like pre-foreclosures, to find lucrative opportunities by directly engaging distressed sellers. The podcast emphasizes the effectiveness of personally reaching out to these sellers through various channels, such as door knocking, calling, texting, or social media. Personal anecdotes highlight the success of engaging with sellers in challenging situations, showcasing how proactive outreach can lead to significant deals and establish a foundation for successful real estate investments.
Understanding Pre-foreclosures and Probate Opportunities
Exploring the dynamics of pre-foreclosures and probate properties, the podcast delves into the intricacies of these distressed situations. Pre-foreclosures signify a critical timeframe for homeowners facing potential foreclosure, offering investors the chance to provide solutions and acquire properties. On the other hand, probate cases arise from inheritances without clear wills, presenting opportunities to assist heirs through complex legal processes and acquire neglected properties. By navigating these challenges with compassion and expertise, investors can unlock profitable deals while aiding individuals in distress.
Market Strategies and Ethical Real Estate Investing
Amid evolving market conditions and competition, strategic shifts are essential for sustained success in real estate investing. The podcast highlights the adaptation to varying market phases, including the influence of factors like interest rates and changing buyer demands. Emphasizing a commitment to ethical practices, the discussion underscores the importance of transparent communication and fair dealing with sellers. By prioritizing compassion, negotiation skills, and market foresight, investors can build a reputation for integrity and effectiveness, reshaping perceptions of real estate professionals.
Revolutionizing Lead Generation in Real Estate Marketing
By leveraging social media marketing techniques, the podcast discusses how the speaker and a group of students found success in real estate lead generation. After cutting off traditional marketing channels, they focused on aggressive social media advertising, leading to profitable deals. The innovative approach involved the creation of engaging ads utilizing a full media team, achieving success in acquiring motivated sellers at a relatively low cost per lead.
Challenges and Solutions in Real Estate Sales
The podcast also delves into the importance of effective sales strategies and following up promptly on leads. It emphasizes that the true value of a lead lies in the seller's motivation to sell, rather than their initial demands. By sharing personal experiences with inconsistent lead quality and sales team struggles, the speaker highlights the significance of immediate action and thorough follow-up in converting leads into profitable deals, underscoring the essential role of solid sales principles in today's competitive real estate market.
Discover how niche lists can be a game-changer for your real estate investing career, especially if you're just starting out and have more time than money. My guest, Michael Franke, walks you through the grassroots techniques used to find leads, including door knocking, cold calling, and leveraging platforms like Zillow and Facebook.
Key Takeaways: - How to identify and capitalize on niche lists like pre-foreclosures, probates, and divorce cases. - The importance of persistence and creativity in finding leads and closing deals. - Practical tips for managing a real estate business, even if you're low on funds. - Strategies for building a personal brand in real estate investing.
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About Ryan Pineda:
Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue.
Ryan has amassed over 2 million followers on social media a...
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