How I Built This with Guy Raz Orangetheory Fitness: Ellen Latham
10 snips
Apr 10, 2023 Ellen Latham, the visionary creator and co-founder of Orangetheory Fitness, shares her journey from being a spa director to revolutionizing fitness with her heart rate-based workout program. She discusses the challenges of starting a franchise from scratch and emphasizes the importance of intuition and resilience, particularly for older entrepreneurs. Ellen also highlights her passion for inclusivity in fitness and the evolution of Orangetheory from a single studio to a global brand, driven by community and personal growth.
AI Snips
Chapters
Transcript
Episode notes
Firing to Entrepreneurship
- Ellen Latham, after being fired from her dream job, had to find ways to make ends meet.
- This led her to start her own fitness business, initially running classes from her home.
First Job
- Ellen's first job at 17 involved placing women in vibrating machines for weight loss at a YWCA.
- She later taught slimnastics classes and then transitioned to aerobics.
Coaching Style
- Ellen Latham's coaching style was energetic and motivating, inheriting traits from her coach father.
- She prioritized encouragement and support over harsh boot camp methods.