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Orangetheory Fitness: Ellen Latham

How I Built This with Guy Raz

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From Pilates to Interval Training: The Evolution of a Fitness Studio

This chapter recounts the journey of transforming a standalone Pilates gym into a dynamic fitness concept that emphasizes heart rate interval training. The speaker shares personal anecdotes, client feedback, and the innovative strategies employed to meet diverse fitness needs while ensuring effective workouts. It also highlights the challenges of scaling a fitness business and the importance of inclusivity and engagement in building a loyal clientele.

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