
Orangetheory Fitness: Ellen Latham
How I Built This with Guy Raz
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From Trust to Triumph: The Orange Theory Journey
This chapter explores the transformative journey of a fitness business growing from a single gym to over a thousand locations in nine years, focusing on the trust placed in new partners. It highlights strategic branding decisions and the origins of the 'Orange Theory' name, reflecting the vision and energy behind its explosive expansion.
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