On Strategy Showcase

Why Edelman thinks "Trust" should be the ultimate metric

Jan 8, 2023
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Chapters
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Episode notes
1
Introduction
00:00 • 2min
2
The Importance of Trust in Brand Strategy
01:52 • 4min
3
The Power of Trust
06:18 • 2min
4
The Relationship Between Trust and Reputation
08:27 • 3min
5
How to Create Trust
11:51 • 2min
6
The Importance of Trust in Brand Strategy
13:52 • 3min
7
The Importance of Trust in Brand Strategy
16:47 • 2min
8
The Role of Trust in Brand Planning
19:11 • 2min
9
The Importance of Trust in the World
21:40 • 2min
10
The Importance of Trust in Modern Society
23:18 • 2min
11
The Relationship Between Trust and Consumer Behavior
25:25 • 2min
12
The Role of Trust in Brand Repositioning
27:30 • 3min
13
The Convergence of Advertising and PR
30:48 • 2min
14
The Importance of Branding in the Modern Marketing World
32:53 • 3min