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Why Edelman thinks "Trust" should be the ultimate metric

On Strategy Showcase

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The Importance of Trust in the World

We have often wondered does trust really matter anymore and I know that sounds ridiculous so I'll give it some context there are roughly half the population of this country who say that they don't like what a political candidate is by virtue of the person's behaviors or their actions. While they might not trust an individual they might trust the other individual even less than them. It's about choices and it's not just it's a relative decision oftentimes it's not always just absolute we're all in on one another right?

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