

How We’re Building A $10,000,000 Team (Purpose/Mission/Values) | Espresso Hour 10
23 snips Mar 10, 2023
AI Snips
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Episode notes
Early Ghostwriting Success
- Several ghostwriting students quickly gained clients after updating their bios to mention email courses.
- This highlighted the demand for this service, even before the main curriculum began.
Specificity in Audience Building
- A specific service offering changes how you approach audience building.
- Instead of aiming for a large audience, focus on a smaller, denser audience that needs your specific service.
Overwhelm from Client Demand
- Nicolas Cole observed students' initial reluctance towards niche specificity.
- However, this changed when they received multiple client requests after implementing cold outreach strategies.