The Espresso Hour

How We’re Building A $10,000,000 Team (Purpose/Mission/Values) | Espresso Hour 10

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Mar 10, 2023
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ANECDOTE

Early Ghostwriting Success

  • Several ghostwriting students quickly gained clients after updating their bios to mention email courses.
  • This highlighted the demand for this service, even before the main curriculum began.
INSIGHT

Specificity in Audience Building

  • A specific service offering changes how you approach audience building.
  • Instead of aiming for a large audience, focus on a smaller, denser audience that needs your specific service.
ANECDOTE

Overwhelm from Client Demand

  • Nicolas Cole observed students' initial reluctance towards niche specificity.
  • However, this changed when they received multiple client requests after implementing cold outreach strategies.
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