Niche-focused offerings help ghostwriters attract warm attention and stand out from the crowd.
Cultivating a team culture, with extreme ownership and relentless tempo, fosters a high-performance environment and attracts like-minded individuals.
Deep dives
Validation of ghostwriting offer
The podcast discusses the success of ghostwriters who have implemented the suggested strategy of adding their educational email course experience to their bios. They have seen immediate results, with multiple new clients and upsells despite being early in the intensive.
The power of niche and specificity
The podcast emphasizes the importance of niche-focused offerings. By choosing a specific service and audience, ghostwriters can attract warm attention and stand out from the crowd. The goal is not to attract a massive audience, but to attract the right clients who are interested in the specific service being offered.
Efficiency through documentation
The podcast highlights the value of thorough documentation and knowledge sharing. By addressing common questions and challenges upfront, the coaching program can efficiently guide students through the program and provide better results. The aim is to create a repository of valuable resources that cover a range of situations, thereby improving the effectiveness of the program.
Building a championship team
The podcast discusses the importance of cultivating a team culture rather than treating the team like a family. By focusing on being a championship team, with extreme ownership, relentless tempo, and championship energy, the team can work towards a common mission and strive for excellence. This team-first mentality creates a high-performance environment and attracts like-minded individuals.
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In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through how they're updating their core values, purpose, and mission statement to build a $10,000,000 team.
(00:00) Intro (00:59) Wins from the Ghostwriting program (03:19) You need to be MORE specific (05:26) The cold outreach gameplay (06:27) Why we're revamping our team culture (07:48) Specific team roles we're looking for (09:22) The bottleneck to scale educational products (11:47) When does this business stop working? (14:09) Our new hiring strategy & mission statement (19:09) New team core values (23:03) How to use gamification, the right way (27:13) One of the hardest lessons Cole learned (31:32) Family vs. team mentality (33:58) Building templates for the future