4min chapter

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How We’re Building A $10,000,000 Team (Purpose/Mission/Values) | Espresso Hour 10

The Espresso Hour

CHAPTER

Cold Outreach Is a Lever That Changes the Way You Think About Attracting Clients

The goal is not to attract a huge audience as a dense one. Once we get into the cold outreach That's gonna be a lot of fun because what we're gonna have them send 50 messages in a day or something like that. We've pretty much decided already that the ghost writing academy is going to become an evergreen New cohorts quote unquote cohort starting every single Monday with a pre-recorded curriculum and then live coaching calls Every single week with multiple days across the board.

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