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Car Dealership Guy Podcast
#54 Leadership secrets of the world's #1 Toyota Dealer, Selling 25,000 cars a year, Lease returns crashing in 2024? | Doug Eroh, President and GM of Longo Toyota
Jan 30, 2024
Doug Eroh, President and GM of Longo Toyota, discusses his journey from corporate to retail, the scale and amenities of Longo Toyota, their tech stack and AI implementations, tracking daily metrics, concerns about affordability and leasing, Toyota's strategy on EVs, and attracting talent.
01:03:23
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Quick takeaways
- Longo Toyota's success is attributed to its customer-centric approach, long-term focus on hybrid cars, and investment in customer service amenities.
- Longo Toyota sees leasing as a potential solution to address the affordability crisis in the car market.
Deep dives
Longo Toyota's Scale and Success in the Toyota Market
Longo Toyota, known as the world's highest volume Toyota dealer, continues to dominate the competitive Toyota market in California. The dealership sells around 25,000 new and used cars each year, serving over 100,000 customers. The dealership's success is attributed to various factors, including its customer-centric approach, long-term focus on hybrid cars, and investment in customer service amenities such as a DMV branch and a Starbucks on the premises. With a strong emphasis on training and development, Longo Toyota has managed to retain a significant number of long-term team members and prioritize their career growth within the organization.
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