The book challenges the common perception that millionaires live in affluent neighborhoods and instead shows that many wealthy individuals live modestly in middle-class and blue-collar areas. The authors identify seven common traits among these millionaires, including being dedicated to a vision, making appropriate career decisions, valuing financial security over social standing, and efficiently spending time and money. The book also distinguishes between 'Under Accumulators of Wealth' (UAWs) and 'Prodigious Accumulators of Wealth' (PAWs), emphasizing the differences in their spending and saving habits.
This book, written by former FBI hostage negotiator Chris Voss and co-author Tahl Raz, provides a masterclass in influencing others through negotiation. It distills the Voss method, revealing skills such as establishing rapport, creating trust with tactical empathy, and transforming conflict into collaboration. The book is filled with real-life examples from Voss's career, illustrating how these techniques can be applied in both professional and personal life to achieve goals and defuse potential crises.
First published in 1936, 'How to Win Friends and Influence People' by Dale Carnegie is a timeless guide to improving interpersonal skills. The book is divided into four main sections: Six Ways to Make People Like You, Twelve Ways to Win People to Your Way of Thinking, and Nine Ways to Change People Without Giving Offense or Arousing Resentment. Carnegie's principles emphasize the importance of genuine interest in others, active listening, and avoiding criticism and argument. The book offers practical advice on how to build strong relationships, communicate effectively, and influence others by aligning their self-interest with yours. It has been a cornerstone of personal development and business success for generations[2][3][5].
The Tao Te Ching is a central text in Taoist philosophy and religion. It consists of 81 brief chapters or sections that discuss the nature of the Tao, which is described as the source and ideal of all existence. The text emphasizes living in harmony with nature, the importance of simplicity, humility, and the interconnectedness of all things. It critiques unnatural actions and social activism based on abstract moralism, advocating for a life of 'nonaction' (wu wei) and spontaneity. The text has been highly influential in Chinese philosophy and has been translated numerous times, making it one of the most translated texts in world literature[2][3][4].
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Carilu Dietrich is a former CMO, most notably the Head of Marketing who took Atlassian public. These days she’s an advisor to CEOs and CMOs of hypergrowth B2B companies and has worked with companies like Miro, Segment, Bill.com, 1Password, Productboard, Sprout Social, Weights & Biases, and more. In today’s episode, we discuss:
* Patterns across the most successful hypergrowth companies
* How to advance in your career, and how to someday become an executive
* How to decide which company to work at
* Advice for navigating the job market during tough times
* How to find and execute new growth opportunities
* Why most CMOs and CPOs get fired, and what we can learn from this
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Find the transcript at: https://www.lennysnewsletter.com/p/how-to-achieve-hypergrowth-in-your
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Where to find Carilu Dietrich:
• LinkedIn: https://www.linkedin.com/in/hypergrowth-advisor/
• Newsletter: www.carilu.com
• Twitter: https://twitter.com/clu007
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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In this episode, we cover:
(00:00) Carilu’s background
(04:28) Habits and behaviors that will help you reach an executive role
(07:15) Why there is no substitute for working hard
(08:15) 5 things you need to do to get to the C-suite
(10:39) Choosing the right company for accelerated career growth
(12:42) Criteria for assessing a phenomenal company
(14:41) Asking better questions and making decisions with energy
(16:05) Advice for finding a job during a recession
(19:25) The importance of quality products and sustained brand advertising
(24:06) Lessons from successful hypergrowth companies
(28:14) Is word of mouth a necessary growth lever?
(31:31) How to accelerate word-of-mouth marketing
(35:28) Atlassian’s product-led growth strategy and delayed sales team hiring
(39:54) When to hire your first salesperson
(43:04) Common growth levers and roadblocks
(47:01) How to build trust between CEOs and CMOs
(49:00) Challenges of C-suite roles in startups
(52:55) Bundling strategies
(57:17) Lightning round
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Referenced:
• Tomasz Tunguz: https://www.linkedin.com/in/tomasztunguz/
• Denise Persson: https://www.linkedin.com/in/denisepersson/
• Oracle: https://www.oracle.com/
• Atlassian: https://www.atlassian.com/
• Classy: https://www.classy.org/
• Snowflake: https://www.snowflake.com/en/
• Salesforce: https://www.salesforce.com/
• Okta’s “Businesses at Work” 2023: https://www.okta.com/businesses-at-work/
• Y U No Use Hipchat billboard: https://techcrunch.com/2011/04/22/y-u-no-have-lame-billboard-hipchat/
• Productboard: https://www.productboard.com/
• Miro: https://miro.com/
• Scott Farquhar: https://www.linkedin.com/in/scottfarquhar/
• Elena Verna on Lenny’s Podcast: https://www.lennyspodcast.com/the-ultimate-guide-to-product-led-sales-elena-verna/
• Tao Te Ching, Stephen Mitchell translation: https://www.amazon.com/Tao-Te-Ching-Laozi/dp/0060812451/ref=asc_df_0060812451/
• How to Win Friends and Influence People: https://www.amazon.com/How-Win-Friends-Influence-People/dp/8183227899/ref=tmm_pap_swatch_0
• Never Split the Difference: https://www.amazon.com/Never-Split-Difference-audiobook/dp/B01COR1GM2/ref=sr_1_1
• Everything Everywhere All At Once on Hulu: https://www.hulu.com/movie/everything-everywhere-all-at-once-fa320000-8cf3-46fc-8c45-df5ec67b71f2
• Tara Brach guided meditations: https://www.tarabrach.com/guided-meditations/
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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
Lenny may be an investor in the companies discussed.
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Lenny's Podcast: Product | Growth | Career 
