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Why Scalping Exists
- Ticket scalping exists due to uncertainty in initial pricing, brand concerns, and fluctuating demand.
- Scalpers also lower prices when demand is low, offering flexibility.
Learn from Scalpers
- Instead of leaving money on the table, learn from scalpers and capture more revenue.
- Implement dynamic pricing, adjusting prices based on real-time demand fluctuations.
Event Pricing vs. Airline/Hotel Pricing
- Dynamic pricing for events differs from airlines or hotels because event demand is relatively fixed.
- You can't "steal" customers from competitors; you must optimize pricing for existing demand.