
Rafi Mohammed
Founder of the consulting firm Culture of Profit. Author of "The 1% Windfall: How Successful Companies Use Price to Profit and Grow" and the HBR article, “Setting a Pricing Strategy Amid Ever-Changing Tariffs."
Top 3 podcasts with Rafi Mohammed
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64 snips
May 28, 2025 • 21min
Rethink Your Pricing Strategies Amid Economic Uncertainty
Rafi Mohammed, founder of Culture of Profit and author of 'The 1% Windfall,' discusses the importance of reevaluating pricing strategies during economic uncertainty. He emphasizes that slashing prices isn't the answer; instead, businesses should adapt creatively, using methods like strategic discounting to maintain value. Real-world examples, including responses to the Covid-19 pandemic, showcase effective price adjustments. Mohammed also highlights how small price increases can significantly boost profits, proving that thoughtful pricing is key to navigating challenges.

13 snips
Apr 19, 2023 • 16min
How to Build a Better Pricing Strategy
With rapidly changing markets and emerging technologies, setting the right price is harder than ever. But pricing strategy consultant Rafi Mohammed tells HBR IdeaCast host Sarah Green Carmichael that it’s possible to make better decisions about pricing if you understand how pricing and demand interact in your business and you have good market research to guide you.

Jul 7, 2020 • 21min
Pricing Strategies for Uncertain Times
Rafi Mohammed, founder of Culture of Profit and author of "The 1% Windfall," advises against slashing prices during crises. Instead, he advocates for reevaluating pricing strategies to retain customers and prepare for recovery. He shares insights on tiered pricing models from the airline industry and highlights the significance of customer feedback in shaping pricing decisions. Mohammed also discusses adapting to shifts in consumer preferences, emphasizing the importance of innovation and clear communication to navigate economic uncertainties.