Introduction

This episode originally aired on HBR ideacast in July 2011. Rafi Mohamad is a Pricing Strategy Consultant and author of the 1% Winfall, how successful companies use price to profit and grow. In this episode, you'll learn how pricing and demand interact and how dynamic pricing differs across industries. You'll also learn why your frontline workers can be a valuable source of market research to help you set the right price.