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How to Build a Better Pricing Strategy

HBR On Strategy

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The Future of Pricing

In his experience with Amazon, they do change prices. The closer you get to an event, whether it's a rock concert or sporting event, you see prices go down. If you are in a business where your product or service doesn't get quote unquote scalped, how do you know if you've got it right? I always ask people on the front line, you know, because they deal with customers.

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