Under the Influence with Terry O'Reilly When You've Got It, Flaunt It: The George Lois Story
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Aug 16, 2025 Dive into the audacious world of George Lois, a fearless advertising legend known for his outrageous techniques. Discover how he revolutionized the industry in the '60s, creating iconic campaigns and covers that tackled social issues. From launching Xerox to resurrecting MTV, Lois's bold strategies and relentless creativity made waves. His life lessons mirror the zest for living exemplified by Zorba the Greek, inspiring others to embrace change and confront their fears. Prepare for a colorful journey filled with passion and innovation!
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Tipped The Desk Over And Left
- Early in his career, Lois angrily tipped over a VP's desk after the executive walked on his American Airlines layouts.
- He quit that agency soon after and continued seeking better creative environments.
Creative Pairing Changed Agency Culture
- Bill Bernbach's pairing of art directors with writers elevated art directors' status and shaped Lois' approach.
- That collaborative structure gave Lois the respect and control he sought for his ideas.
Ledge Pitch That Won The Client
- George Lois climbed out onto a high office ledge to force a stubborn client to accept his Goodman’s matzah poster idea.
- He screamed, "you make the matzah, I'll make the ads," and the client agreed to run the poster.